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Fisher Investments review 2026

By Nicolas Straut
Published 9 min read

Key takeaways

  • Fisher Investments has been registered with the SEC as an investment adviser since March 26, 1987, under CRD number 107342.1
  • Fisher Investments charges 1.50% a year on the whole balance under $1 million, then 1.25% on the first $1 million, so $500,000 costs $7,500 a year and $1 million costs $12,500.2
  • Consider Fisher Investments if you have $1 million or more and want a firm to make every trade; Facet Core charges a flat $2,600 a year for a CFP-built plan with investing included.
In this article

Fisher Investments, an investment adviser based in Plano, Texas, picks and trades your stocks and bonds for a yearly fee. It charges 1.50% of your whole balance under $1 million, then 1.25% on the first $1 million and less above that. This review covers what that costs in dollars, who it suits, how leaving works, and the alternatives, using Fisher's Form CRS and brochure, both dated February 11, 2026.

What is Fisher Investments?

Fisher Investments is the business name of Fisher Asset Management, LLC, a privately held investment adviser founded in 1979. It manages portfolios for individuals and institutions for a percentage of assets.3 Its site says it manages over $449 billion for 210,000 clients as of September 30, 2026.

Ken Fisher, its Executive Chairman, owns more than 75% of Fisher Investments, Inc., which holds more than 75% of the voting interests. Firms controlled by Advent International and the Abu Dhabi Investment Authority own the rest, and Damian Ornani has been CEO since 2016.

Fisher isn't a broker. It doesn't hold your money, and it earns no commissions on trades.

Who is Fisher Investments for?

Fisher Investments is for investors with $1 million or more who want a firm to make every trade in an actively managed portfolio.

Investors with $1 million or more

Investors with $1 million or more are Fisher's main market. Its site says it "focuses on high net worth individuals with assets of $1,000,000 or more."4 Its Form ADV lists 125,844 high net worth clients, averaging about $2.2 million each.

Fisher may accept smaller accounts. Those pay 1.50% on everything.

Investors who want a firm to make every trade

Investors who want a firm to make every trade get discretionary management. That means Fisher trades without asking you first. You can still set limits in writing, such as a stock you won't hold.

Investors who want an active portfolio

Investors who want an active portfolio get equity, fixed income, or blended accounts managed against benchmarks. Most of the money sits in individual stocks, bonds, and cash, and Fisher may use defensive strategies. This review covers what you'll pay for that approach, not whether it beats an index.

Fisher Investments pros and cons

Fisher Investments' pros are one asset-based fee, outside custody, and a clean disciplinary record. Its cons are the 1.50% rate under $1 million, no fee schedule on its site, and billing rules that can raise what you pay.

Fisher Investments pros

One fee and no commissions to Fisher

Fisher is paid only through its asset-based fee. It earns no commissions on trades or products, though custodian and fund costs come on top.

Your money stays at Schwab or Fidelity

Fisher doesn't take possession of client assets, so your money stays at a custodian such as Schwab or Fidelity. The custodian sends your statements directly.

No disciplinary events in its filings

Fisher's February 2026 brochure says there have been "no disciplinary events and no material legal events" related to the firm or any management person.

Lower rates on larger balances

Larger accounts pay a lower rate on each slice, down to 1.00% above $5 million. You can ask Fisher to combine your accounts to reach a lower band.

Fisher Investments cons

1.50% on the whole balance under $1 million

Below $1 million, every dollar pays 1.50%. That's $7,500 a year on $500,000.

No fee schedule on its website

Fisher's fees page describes "a simple and competitive tiered advisory fee" but lists no rates. The rates are in its SEC filings, so ask for the schedule in writing.

Billing can start before your money arrives

Fisher's fee typically starts the day you sign its Letter of Agreement, which "may begin before assets are received."

Withdrawals can raise your rate

If withdrawals take your managed balance below $900,000, Fisher bills 1.50% on all of it. If you plan to draw income from a $1 million account, ask how close you'd get to that line.

How Fisher Investments manages your money

Fisher Investments manages your money through a five-member Investment Policy Committee that sets the strategy. Its staff then trade your account under a limited power of attorney.

Who makes the investment decisions

Investment decisions are made by that committee: the Executive Chairman, a Vice Chairman, an Executive Vice President, and two Senior Vice Presidents. You get a dedicated contact or service team and quarterly reviews. The brochure says a no-cost financial plan "is offered to some clients," so ask whether one comes with your account.

Where your money is held

Your money is held at a custodian, mainly Charles Schwab or Fidelity. Each holds at least 10% of Fisher's managed account assets, according to its Form ADV.5 The custodian sends you trade confirmations and monthly statements, so compare them with Fisher's quarterly reports.

SIPC coverage at the custodian protects you if the broker fails, up to its limits. It doesn't cover market losses.

Fisher's own funds in your account

Fisher's own funds can show up in your account, because its Tactical Multi-Purpose Fund can hold part of it. Fisher waives its fee on that part to the extent the fund pays Fisher, and you still pay the fund's costs. You can restrict this in writing.

How much does Fisher Investments cost?

Fisher Investments costs 1.50% a year on your whole balance if you have less than $1 million. Larger accounts pay less on each slice, down to 1.00%, and the fee is billed each quarter after it's earned. Fisher may negotiate other rates, and some legacy, family, and acquired-firm clients pay different ones.

Fisher's fee schedule

Fisher's fee schedule has two parts: one rate for balances under $1 million and three bands above it.

Scroll horizontally to see more columns.
Managed balanceAnnual rate
Under $1 million1.50% on the whole balance
First $1 million (if you have $1 million or more)1.25%
Next $4 million1.125%
Above $5 million1.00%

Income-only accounts over $5 million use a lower schedule, from 0.75% down to 0.28%. And if withdrawals take a larger account below $900,000, the whole balance pays 1.50%.

What the fee costs in dollars

In dollars, Fisher's fee runs from $3,750 a year on $250,000 to $23,750 a year on $2 million.

Scroll horizontally to see more columns.
BalancePer yearPer quarterEffective rateOver 10 years at the same balance
$250,000$3,750$9381.50%$37,500
$500,000$7,500$1,8751.50%$75,000
$1,000,000$12,500$3,1251.25%$125,000
$2,000,000$23,750$5,9381.19%$237,500

The table uses the list schedule and a flat balance, before custodian and fund costs. Because the rate drops at $1 million, a $999,999 account pays about $15,000 a year, or $2,500 more than a $1,000,000 account. If you're just under that line, ask whether adding your other accounts, or a spouse's, would get you over it.

Costs on top of Fisher's fee

Costs on top of Fisher's fee come from your custodian and from any funds in your account. You'll pay brokerage commissions, other custodian fees, and the expenses of any ETFs or structured notes. Fisher earns none of them.

How much does it cost to leave Fisher Investments?

Leaving Fisher Investments costs nothing in exit fees, according to its brochure. You can end the agreement any time in writing and pay only through the day before you leave. Fisher bills after each quarter, so there's no prepaid fee to refund.

The costs come from moving the money. Ask your custodian whether it charges to transfer the account, and if the new firm can't hold your stocks, selling them in a taxable account can trigger capital gains tax.

Under some custodian referral programs, Fisher pays a one-time fee if your account moves away. The brochure says that gives Fisher a reason to keep the account where it is.

Is Fisher Investments worth it in 2026?

Fisher Investments is worth it in 2026 if you want an adviser registered since 1987 to make every trade, and you're comfortable with its rate on your balance. The question is less the firm than the price: what 1.50% or 1.25% of your balance comes to each year.

Fisher also earns more as your balance grows. Its Form CRS says that gives it "an incentive to encourage you to increase the amount of assets under our management."

Consider Fisher if you have $1 million or more, want a firm to run an active portfolio, and have the schedule in writing. It's a weaker fit if you're under $1 million or plan withdrawals that could take you near $900,000. It's also a weaker fit if you want tax filing and a written plan included, where a flat-fee planner or a robo-advisor costs less.

Fisher Investments vs the alternatives

Fisher Investments vs the alternatives comes down to two things: whether you pay a share of your balance or a flat price, and who makes the trades.

Fisher Investments vs flat-fee financial planners

Fisher Investments vs flat-fee financial planners is a choice between a percentage of your balance and a fixed yearly price.

Scroll horizontally to see more columns.
BalanceFisher InvestmentsFacet CoreDomain Money Essential (year one, then after)Range Premium
$250,000$3,750$2,600$3,900, then $2,900$3,950
$500,000$7,500$2,600$3,900, then $2,900$3,950
$1,000,000$12,500$2,600$3,900, then $2,900$3,950
$2,000,000$23,750$2,600$3,900, then $2,900$3,950

The flat-fee figures are each firm's cheapest plan at list price on October 18, 2026. At 1.50%, Fisher costs more than Facet Core once your balance passes about $173,000. It passes Domain Money Essential's renewal price at about $193,000 and Range Premium at about $263,000.

The flat-fee firms build a written plan, and their higher plans file your taxes, from $5,200 at Domain Money Strategic. The Facet review, Domain Money review, and Range review cover each firm, and Range vs Facet and Facet alternatives compare them.

Fisher Investments vs Edelman Financial Engines

Fisher Investments vs Edelman Financial Engines compares two percentage fees. Edelman's starts higher, at 1.75% on the first $400,000, with lower rates on each slice above it, so at $500,000 you'd pay Edelman $8,250 a year and Fisher $7,500.

Fisher vs Edelman compares them in dollars, and the Edelman Financial Engines review, Creative Planning review, and Corient review cover other percentage-fee firms.

Fisher Investments vs investing on your own

Fisher Investments vs investing on your own at a brokerage like Schwab or Vanguard is a choice between paying a firm to trade and doing it yourself for the funds' costs. Fisher's client accounts sit at Schwab or Fidelity anyway, so the real difference is who decides. The Vanguard review covers doing it yourself, the best robo-advisors run a portfolio for a fraction of 1%, and the Empower review covers an advisor at 0.89% from $100,000 to under $1 million.

Before you sign, work out 1.50% or 1.25% of your own balance, and ask Fisher for the schedule and every extra cost in writing. Then project that balance with the Tweed Retirement Calculator, since a percentage fee grows as your account does.

Frequently asked questions about Fisher Investments

Is Fisher Investments legit?

Yes, Fisher Investments is a legitimate adviser, and it says it's a fiduciary, legally bound to put your interests first. Its scams page says it doesn't offer private placements, IPO shares, or cryptocurrencies, and its representatives never call or email asking for sensitive information. Treat any such pitch in Fisher's name as a scam.

Has Fisher Investments been in trouble with regulators?

No, Fisher Investments hasn't been in trouble with regulators, according to its current filings. Its Form ADV, filed October 7, 2026, has no criminal, regulatory, or civil judicial disclosure pages. Its Form CRS says some advisory staff outside the investment team have minor disclosures, so look up your own representative on the SEC's adviser search.

What happened with Fisher Investments in 2025?

In January 2025, Fisher Investments finalized a deal that made Advent International and a subsidiary of the Abu Dhabi Investment Authority minority investors. Fisher calls it part of Ken Fisher's long-term estate planning. He stayed on as Executive Chairman and Co-Chief Investment Officer and kept a majority of the ownership and voting shares.

Does Fisher Investments pay annuity surrender charges?

No, Fisher Investments doesn't pay surrender charges outright, but its brochure says it credits part of its management fees to certain investors who pay charges to surrender annuities so Fisher can manage the money. Get the credit in writing, and compare it with the surrender charge and lost benefits first.

Does Fisher Investments do your taxes or estate plan?

No, Fisher Investments doesn't do your taxes or estate plan itself. Its brochure says it has arrangements with outside firms that can prepare taxes for clients, and its Form CRS says third-party estate or tax services may charge separately. Ask which firm it would use and what it costs before you count it as included.

How are Fisher Investments salespeople paid?

Fisher Investments salespeople, the staff who introduce its services, are paid based on the total assets you entrust to the firm, according to its Form CRS. Some service staff also earn pay tied to your assets, and investment decision-makers get a salary and a discretionary bonus.

What do Reddit users say about Fisher Investments?

Reddit users discuss Fisher Investments mostly in r/investing and r/FinancialPlanning. The top r/investing thread, with over 300 comments, asks whether Fisher is worth it, and newer posts include "Be Very Careful Before Using Fisher Investments." Check any fee a post quotes against Fisher's current Form CRS.

Sources

  1. https://adviserinfo.sec.gov/firm/summary/107342
  2. https://www.fisherinvestments.com/en-us/-/media/project/fisherinvestments/fisherinvestments/document/na/general/forms/form-crs-02-12-2026-v2.ashx
  3. https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008280
  4. https://www.fisherinvestments.com/en-us/resource-library/faq
  5. https://reports.adviserinfo.sec.gov/reports/ADV/107342/PDF/107342.pdf