Magnifi review 2026

Investors with accounts at several brokerages

Investors with accounts at several brokerages can link outside brokerage, IRA, 401(k), and HSA accounts into one Magnifi dashboard with a portfolio health score, overlap checks, and fund-fee checks. Magnifi's homepage names Fidelity, Schwab, and Robinhood among the firms you can connect.

DIY investors who want to research in plain English

DIY investors can type a research question in plain English, such as "Show me funds exposed to cybersecurity," and get stocks, ETFs, and mutual funds back. Magnifi's Form ADV calls its advice non-discretionary: it recommends, and you decide.

Investors who want AI analysis without a percentage fee

Investors who don't want a percentage fee pay Magnifi a flat $99 a year for Premium, whatever their balance, and there's no minimum account size. The cost section shows that price at five balances.

Magnifi pros

• One view of every account: link accounts at several brokerages and see overlap, risk, and fund fees in one place.
• A free tier you can keep: Free includes portfolio analysis, recommendations, goals, virtual portfolios, and commission-free trading.
• A flat price: Premium is $99 a year, or $14 a month, at any balance.
• A registered adviser: Magnifi LLC files a public Form ADV and Form CRS with the SEC and reports no disciplinary history.

Magnifi cons

• Uneven AI answers: App Store reviewers report questions that return off-topic answers, such as a 12-month dividend projection that never came back as a number.
• No one manages your money: advice is non-discretionary only, and Magnifi doesn't supervise the accounts you link.
• No human advisers: the Form ADV says staff contact is limited to customer service.
• App bugs: reviewers report an "Update Required" message that returns right after updating, and the App Store rating is 3.9 out of 5.

What it does with your linked accounts

When you link an account, Magnifi can run an automated, AI-driven review of its holdings and use them in its recommendations. Its homepage says users "analyze over $6 BILLION in linked assets," which counts accounts connected for analysis, and its Form ADV reports about $2.1 million in non-discretionary assets under advisement, the money it advises on, at the end of 2025. Magnifi "does not manage or supervise any outside accounts linked through the platform," so you'll act on any recommendation at the broker that holds the account.

What it won't do

What Magnifi won't do is put a person on your account or trade for you: its Form CRS says "Our investment services are entirely managed by software," and Magnifi doesn't employ financial advisers.³ Magnifi registers as an internet adviser that "conducts business solely through an online advisory platform," and its Form ADV says it "does not have the capacity to offer any form of personalized financial advice." Its homepage describes "24/7 personalized advice."

Trading in a Magnifi account

Trading in a Magnifi account runs through a Magnifi Investment Account opened at Apex Clearing or E*Trade from Morgan Stanley, both FINRA members not affiliated with Magnifi. Magnifi places an order only when you direct it and charges no separate order fee. The custodian's custodial, wire, and other brokerage fees still apply, so read its fee schedule before you fund the account.

What Premium adds for $99 a year

Magnifi Premium adds scenario analysis, portfolio forecasts, weekly summaries, and licensed research for $99 a year or $14 a month. Paying monthly costs $168 over a year, $69 more than the annual plan. Fees are paid in advance, so try the Free tier first and pick the annual plan only once you know you'll use Premium's tools.

What happened to themed portfolios

Magnifi's themed portfolios, with a 0.23% fee, appear in older reviews, but Magnifi's July 2026 Form ADV describes no managed portfolios and no asset-based fee. The ADV lists only the $14 and $99 subscription as its fee. If you hold an older managed portfolio, check your account documents and the current ADV.

What $99 a year costs at your balance

What $99 a year costs as a share of your balance runs from 9.9% at $1,000 to 0.1% at $100,000.

Magnifi doesn't manage the money, so this table compares the price of advice only. The Mezzi review runs the full flat-fee vs 1% comparison.

Magnifi vs Mezzi

Magnifi vs Mezzi is the closest comparison, since both analyze linked accounts and neither trades for you. Mezzi adds flags for tax-loss harvesting and wash sales across institutions. The Mezzi review covers its tiers.

Magnifi vs Empower

Magnifi vs Empower is a choice between advice and management. Empower's dashboard is free, and its paid service manages your money for a percentage fee. The Empower review covers both sides, and the CFO Silvia review covers another AI planning app.

Magnifi vs a robo-advisor

Magnifi vs a robo-advisor turns on who makes the trades: a robo-advisor invests for you for a percentage fee, and Magnifi only recommends. The best robo-advisors roundup compares the managed options, and copy-trading apps such as Autopilot are another route if you want to copy a public portfolio.